Windows Server 2008 R2 FTP and Firewall Setup

 Install the Web Server role with the IIS Management Console and FTP Server role services:
 

 

Create a new FTP Site:
 

 

Setup the site with the default bindings and choose Allow SSL if you don’t plan on deploying a certificate:
 

 

Configure user permissions and basic or anonymous permission.  If your server is connected to your domain you can specify domain users, otherwise they must be local user accounts:
 

 

Finally you’ll have to configure your server’s firewall rules to allow access.  Personally, I think Microsoft’s done a great job up until this point… it’s a shame it couldn’t last.  Disregard any existing FTP firewall rules; although they should be enabled, they don’t actually allow access!  Run Allow a Program Through Windows Firewall and grant access to C:\Windows\System32\svchost.exe