Monday, January 30, 2012

CRM for the Tourism Industry


  As competition intensifies in the industry, tourism stakeholders increasingly rely on CRM to differentiate themselves from competitors by delivering customized offerings, and to strengthen relationships by treating their customers better. Whether you are a Provincial Marketing Organization (PMO), a Destination Marketing Organization (DMO), or a tourism operator responsible for promoting Canada or a specific region as a primary tourism destination, you can benefit from CRM technology to support your operations. Microsoft Dynamics CRM can help you:
  • Leverage analytics to get a snapshot of current travel preferences and spending patterns
  • Automatic calculation of marketing effectiveness and ROI
  • Target investments to the most impactful marketing activities
  • Enhance collaboration with other tourism stakeholders by increasing accessibility and improving communications
  • Enforce consistent branding and messaging across touch points
  • Create automated marketing workflows that eliminate repetitive manual tasks
  • Improve inefficient processes by creating and monitoring workflows
  • Capture leads, subscribers, or literature requests directly from the web
  • Set-up and manage every aspect of FAM trips, conferences, or other events with powerful event management capabilities
  • Monitor and analyze customers’ conversations on social networking sites
  • Provide real-time status updates (event, etc.) using Twitter
  • Solicit and act on customer feedback
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